Samsung US Mobile
The Samsung Holiday 2015 campaign focuses on the ecosystem of Samsung products, such as the VR headset, Curved TV, tablets, phones, smart watches etc. The overarching theme was to “Give the Gift of Galaxy.” The team was responsible for the digital advertising, TV commercial and other rich media units.
My Role: Visual Designer
Creative Directors – Qian Qian, Tristan Kincaid
Senior Art Director – Hector Gruyer, Aryanti Ingenilliem
Producer – Genevieve Sugalski
Associate Producer – Tatiana Spiegel
The shoot (photography by Lisa Shin) was designed to capture assets to be used across multiple mediums of the campaign. Soft fabrics such as wool and cotton were used to evoke the warmth of the holiday season, while dramatic colors such as gold, red and black added a more high-end component. Sleek geometric lines were considered for personality elements such as jewelry and tattoos.