Gabby Manotoc Design

Samsung Holiday Campaign 2015

Give the Gift of Galaxy with Samsung for the 2015 Holiday season


Samsung US Mobile


The Samsung Holiday 2015 campaign focuses on the ecosystem of Samsung products, such as the VR headset, Curved TV, tablets, phones, smart watches etc. The overarching theme was to “Give the Gift of Galaxy.” The team was responsible for the digital advertising, TV commercial and other rich media units.

My Role: Visual Designer

Creative Directors   Qian Qian, Tristan Kincaid
Senior Art Director   Hector Gruyer, Aryanti Ingenilliem
Producer   Genevieve Sugalski
Associate Producer   Tatiana Spiegel

Asset Photoshoot

The shoot (photography by Lisa Shin) was designed to capture assets to be used across multiple mediums of the campaign. Soft fabrics such as wool and cotton were used to evoke the warmth of the holiday season, while dramatic colors such as gold, red and black added a more high-end component. Sleek geometric lines were considered for personality elements such as jewelry and tattoos.  

Fun Fact