Samsung Mobile USA
The creative team at R/GA was asked to develop a digital campaign inspired by the idea of Progress as a way to introduce the latest Samsung Galaxy S7 and S7 edge mobile phones.
My Role: Visual Designer
Creative Directors – Qian Qian, Tristan Kincaid
Design Director – Gera Frascaroli
Associate Creative Director – Ethan Schmidt
Producer – Thao Le
Senior Creative Technologist – Jeff Feder
Associate Technical Creative Director – Matt Blackstone
Teaser frames with "Why can't I...?" questions. The answer is of course, the Samsung Galaxy S7.
Feature Specific Messaging
Galaxy S7 edge + Gear VR
An out-of-home concept was to broadcast Instagram photos tagged #VRSelfie, which showed different users using a Samsung Gear VR.