Gabby Manotoc Design
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Samsung Galaxy S7

Introducing the new Samsung Galaxy S7 and S7 edge

CLIENT
Samsung Mobile USA

CREATIVE STRATEGY
The creative team at R/GA was asked to develop a digital campaign inspired by the idea of Progress as a way to introduce the latest Samsung Galaxy S7 and S7 edge mobile phones. 

My Role: Visual Designer

Creative Directors   Qian Qian, Tristan Kincaid
Design Director   Gera Frascaroli
Associate Creative Director   Ethan Schmidt
Producer   Thao Le
Senior Creative Technologist   Jeff Feder
Associate Technical Creative Director   Matt Blackstone


Launch Phase

Teaser frames with "Why can't I...?" questions. The answer is of course, the Samsung Galaxy S7.

General Messaging

Feature Specific Messaging

Galaxy S7 edge + Gear VR

An out-of-home concept was to broadcast Instagram photos tagged #VRSelfie, which showed different users using a Samsung Gear VR.


Fun Fact